The Marketing Management Department of the College of Commerce and Business Administration bagged the major awards in the recently concluded Agora Youth Awards 2016, held at the Bayanihan Center, Kapitolyo, Pasig City last April 2, 2016.
Jerome SR. Balleser, a fourth-year student of the Marketing Management Department, won the Marketing Student of the Year Award. He presented a Marketing Plan for UNAHCO DoggiEssential’s New Product Line in the Dog Treats Category. His advisers were Ms. Mildred M. Sevilla, Mr. Romualdo A. Romualdo, and Mr. Oscar G. Torres.
The UST Team represented by Jayson T. Bayno, Melissa Denishka A. Chua, Veena Angelica N. Lim, April Anne C. Mercado, Ayana A. Pasaylo and Christian Dorcas F. Torres won the Marketing School of the Year Award. They presented an Integrated Marketing Communications Plan for The Good Egg Advocacy Campaign by Sarimanok. Their advisers were Asst. Prof. Robert U. Lao, Mr. Eric G. Pasquin, Ms. Mildred M. Sevilla, Mr. Romualdo A. Romualdo and Mr. Oscar G. Torres.
The Agora Youth Awards is held annually and is organized by the Philippine Marketing Association. This is a nationwide search for outstanding Business and Marketing Management students and institutions.
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